Our Story

Alpha Adonis is owned by Lemar Robertson IV, a former US Army combat veteran who brings a fresh take on sophistication and style. While in the military, Lemar dealt with pseudo folliculitis barbae, a common condition for men with coarse hair that made staying well-groomed a challenge. Despite this, the military standards on dress and appearance instilled in him the importance of maintaining a sharp, clean presence—a lesson that stayed with him long after his service.

After his time in the Army, Lemar began a personal transformation, letting his hair and beard grow as a sign of freedom and individuality. However, eczema made it difficult to find products that were gentle enough for his skin. Determined to find a solution, he spent five years researching carrier oils, essential oils, and natural herbs, creating the perfect blend to not only improve appearance but also promote true skin health.

Today, Alpha Adonis is the result of that hard work. Every product reflects Lemar’s passion for premium care, using carefully selected botanicals to help you look and feel your best every day.